Social media is a great, cost effective way to attract new customers to your event, increase ticket sales and build customer loyalty for future events. Social networks provide an ideal platform to reach all kinds of target groups and to build up a network of customers.
Here are 10 useful tips for using social media to promote your event:
1. Promote your Event on Twitter
Hashtags (#) are used to mark keywords or topics in a tweet so they show more easily in Twitter searches, and to group together all the other tweets using that same keyword. Encourage your followers to use the same hashtag to help promote your event, with free or discounted tickets as an incentive.
i.e. early bird, as an incentive for followers to use your hashtags.
Ask your followers to share your tweet with a simple "Please RT!". Make sure you change up the content of your tweets and don’t tweet too often as people will lose interest. Include a link to your event or organiser page in your tweets to make it easy for people to purchase tickets.
2. Promote your Event on Facebook
You have the option to invite friends and contacts to 'like' a Facebook event page. This is where you can then post news about your event to keep people in the loop. Facebook ads are another option to reach a group beyond your existing network.
3. Promote your Event on LinkedIn
Promote your business and event through LinkedIn and build up a wider professional network. Place your news on your homepage and encourage your contacts to pass it on. Joining groups on LinkedIn gives you an easy way to redistribute news of your events.
4. Promote your Event through your blog
You can post messages and important news about your events through your own blog. Give opportunities for readers to write comments and initiate discussions to draw attention to your events. Respond to feedback from your customers and to guest posts.
5. Post events on FREE event listing websites
There are lots of event websites that allow you to list your events for free, creating the potential for people you don’t even know to share your events with others. Here is a comprehensive list of websites
6. Event Marketing and Registration Tools
Encourage ticket buyers to share that they have purchased a ticket to your event with their social networks on Facebook and Twitter. They can do this through the Sticky Tickets website.
In conjunction with MailChimp you can send e-mails to your customers to let them know about future events. Always add the link to your event or organiser page to make it easy to buy tickets. This is a great way to invite your customers to events and to offer loyal customers incentives like discounted early bird tickets.
7. Use pictures to illustrate your event
You can easily upload pictures of your event from your smartphone or PC to Facebook and Twitter. If you can't afford a professional photographer consider offering them a free ticket in exchange for their services. Make sure to clarify the rights of the images prior to the event.
8. Use videos to showcase your event
Videos are a great way to show people what your events are all about. You can upload them to YouTube and share via your Facebook page and Twitter, as well as your website.
9. Encourage your visitors to participate while at the event
Encourage attendees to participate while the event is happening. This could be anything from tweets and check-ins on Facebook, to comments, photo and/or video posts of the event on your Facebook fan page. This interaction with your event visitors will continue to engage them after the event and also build loyalty for attendance at future events.
You can also participate during your event. Use real-time posts to promote your event and convince customers to buy tickets for future events. Set-up a live news feed on your blog to keep your readers up-to-date. This is especially relevant for conference and seminar organisers as you can share your presentations on your blog.
10. Improve future events and keep fans updated
Ask for feedback from attendees and use this feedback to improve future events. People will appreciate their feedback being taken on board, and this will build loyalty for your upcoming events.