Facebook Pixel Integration
The Facebook pixel is a tool to track visitor activity on a certain web page, which can help build advertisements for specific audiences on Facebook. It can also be used to monitor the number of visitors who interact with a specific page.
Sticky Tickets provides an option to specify which part of the event details / check out page you want to monitor. We also utilise the pixel event codes to categorise each page activity for a more comprehensive analysis. The following are the options:
Event Landing Page - Calls pixel ‘ViewContent’ event for every page visit
- It will also send the event name and page in the parameters.
Buy Tickets Page - Calls pixel ‘ViewContent’ event for every page visit.
-It will also send the event name and page in the parameters.
Purchaser Details Page - Calls pixel ‘InitiateCheckout’ event for every page visit
-It will also send the number of tickets, the total cost of the purchasers selected tickets.
Order Success Page - Calls pixel ‘Purchase’ event for every order purchase succession.
- It will also send the number of tickets, the total cost of the purchasers selected tickets.
All Pages - Calls all pixel events covered from #1-4.
None - No pixel event calls.
Access in Facebook Events Manager.
Organiser should have a Facebook account.
Log in as the organiser.
On the dashboard, go to Organiser Settings > Integrations > Facebook Pixel and click Setup Integration.
Figure 1 - Organiser’s Integrations Page
Input the Pixel ID in the textbox and click Save Changes.
- The pixel ID should be in a numeric format only.
Figure 2 - Facebook Pixel ID Entry Page
Select an event. In the Promote / Marketing section, the Facebook Pixel link should be available.
Figure 3 - Event’s Promote / Marketing Page
In the scope dropdown options, select the desired option for the coverage of the pixel. Once selected, click Save Changes.
Figure 4 - Facebook Pixel Scope Configuration Page
The organiser may now monitor the event activity in their Facebook Pixel dashboard once the event is live.
Figure 5 - Facebook Events Manager Dashboard Page
Figure 6 - Install Pixel Code Wizard. Pixel ID Highlighted in red.
Figure 7 - Facebook Events Manager Dashboard Page, Pixel ID Highlighted in red.
Figure 8 - Posted Pixel ID in the text box entry.
If you have any questions about the Facebook Pixel or anything else, please don't hesitate to contact us any time and we'd be more than happy to help.