Sub-Tickets are additional items/tickets that can be bought by a customer when purchasing tickets. They can be used to up sell or cross sell a product or another event. A sub-ticket can only be purchased when a parent ticket has been selected to be purchased.
Parent Event – an event selling/containing sub-tickets
Parent Ticket – a ticket acting as a parent/container of a sub-ticket
Referenced Event – an event that has a ticket used as a sub-ticket by a parent event
Referenced Ticket – a ticket from a different event used as a sub-ticket
Types of Sub-ticket
Items such as shirts, caps, books, DVDs etc. that you would like to sell.
Ticket from Another Event
Tickets from a different event can be sold as a sub-ticket. The event must be from the same account and be live, paused or pending in status. This ticket will be usable as if it was bought from the referenced/sub-ticket event. That also means it will work in the check-in app.
Configuring a Sub-ticket
Go to Edit Event Page of a newly created or existing event and ensure you have at least one parent ticket.
Click on the Create A Sub-Ticket button
Select the Sub-ticket type- Product or Ticket from Another Event
Select a Parent Ticket.
The parent ticket field will have a list of the parent tickets you created on the event. This is needed because Sub-tickets can only be created when there is a parent ticket. Single and Group ticket types only can be used as a parent ticket.
Configuring the Product Sub-ticket
The product can be entered as having a price of zero when offered free of charge
The product image will appear on the Buy Tickets page and also on the PDF ticket
The required fields are:
In most cases, the Product Sub-ticket will be used as a tool to upsell. Tip: Add text offering a discount on the product which is available only at the time of ticket purchase.
Configuring the Sub-Ticket 'Ticket from Another Event'
Referenced Event - this drop-down contains a list of event sessions that are live, paused, or pending. This is a list of all events/sessions from the same account. After selecting an event, the tickets types for that event will be listed below for you to select.
Tickets - Tickets belonging to the selected referenced event. A ticket can only be referenced by a parent ticket once. It can, however, be used by a different parent ticket under the same event.
Discount - this can either be a dollar value or percentage. To make the ticket price free, use 100% discount or the same dollar amount of the ticket price.
Note - a message for the customer that will appear below the sub-ticket name. Tip: Try to create a sense of urgency to encourage the purchase of this product/ticket. e.g 'Discounted price only available with this ticket purchase.'
The Preview section is available for you to see how the sub-ticket will look on the Buy Tickets page
A promo code provided for a reference ticket will not be applicable for a sub-ticket
Chained sub-tickets are not allowed. This means a ticket with a sub-ticket can’t be used as a sub-ticket.
The required fields are:
Tip: When this sub-ticket is used as an upselling feature, it is recommended that you offer a slight discount on tickets to other events to increase the likelihood of a purchase
Go to the Edit Event page and click on the 'edit' icon of the Ticketing section
Click Advanced Settings and check the Show sub-tickets on event page configuration. Sub-tickets can be shown on the event landing page but are hidden by default. In the Buy Tickets page however, sub-tickets are shown once a parent ticket is selected
Buying a Sub-ticket
Sub-tickets can only be selected if the parent ticket is selected. As seen in the screenshot above, the quantity of “Parent Ticket” is 1.
The product image is shown as a thumbnail but can be clicked to view an enlarged image.
The 'sub-ticket from another event' is presented as a link to allow a customer to easily navigate to that event. It will open in a new browser tab.
Multiple event sessions is also supported. This can be done since referenced tickets are configured by selecting the event session first.
Promo codes are only applied to parent tickets
Event Summary Page
Below shows the updated display on the Summary page
Net Sales – will include sales of parent ticket and products
Tickets Sold – will only count parent tickets sold
Owed To You – will only include owed amount based on parent ticket sales, products and withdrawals
Tickets: Parent Ticket List - nothing has changed, this will still display sales for the parent tickets
Tickets: Sub-tickets list – will display sales amount and tickets sold for referenced tickets and products
Net Sales – will include parent tickets PLUS tickets sales via sub-ticket
Tickets Sold – will count tickets sold PLUS tickets sold as a sub-ticket
Owed To You – will be based on combined sales and withdrawals of parenttickets and tickets sold via sub-ticket
Tickets: Parent Ticket List – will display ticket sales of this referenced event
Tickets: Sub-tickets list - N/A, unless the referenced event also has sub-tickets, which also makes it a Parent event as well. In this case similar rules will apply as stated above.
Additional Purchaser Info from Referenced Event
If your referenced event has custom questions set up, these questions will be asked also.
Additional questions set in the referenced event will appear at the end of the Purchaser form of the parent event
To do this as an organiser, go to the referenced event’s Event Questions page and then add a question
Combined Ticket Holder Information
There is a dedicated section for ticket forms of the referenced ticket
It will also show additional questions of the sub-ticket event
To do this go to the Event Ticketing page and check the Individual Ticket Names option for both Parent and Referenced events.
Next is to add- go to the Event Questions page and add Custom Ticket Questions to either Parent event ticket or Referenced Event ticket
Order Success Page
Dedicated section for purchased sub-tickets
The quantity of a purchased product sub-ticket is displayed as “x1” in the example above. This will show you the quantity of the product purchased.
Product sub-ticket purchases have their own receipt
Sub-tickets can be cancelled in isolation, or alongside other parent tickets. Just select the items you want to cancel.
On the Summary page, sales will be deducted on the referenced event and not on the parent event
In the ticket selection for transfer tickets, you will only see event tickets (parent or referenced) but not the product items bought. It will only show up after you select the event to transfer to and then click the “Next” button.
In this screen, you will not be able to proceed with a product transfer if the selected event doesn’t have a product sub-ticket configured. While you can transfer the event tickets in the upper section, the product item needs to have a match in the destination event. You can either make sure you have selected the correct event with a product sub-ticket or opt to create a product sub-ticket in the destination event.